Signals from the Market: AI Fatigue or Maturity?
Friday, 13 February 2026
Lead Story
After an intense adoption phase, some organisations report “AI fatigue.” However, usage data suggests maturity rather than decline.
Insights
The focus is shifting from hype-driven exploration to disciplined integration.
Signals
Fewer pilot projects, more enterprise rolloutsAI KPIs integrated into departmental scorecards
Increased scrutiny on measurable output
Takeaway
The AI market is stabilising. Sustainable value is replacing experimentation.